Friday, March 26, 2010

After Class 03/24/10

Kai gave her presentaion about the Pictorial Modernism movement. It took place between 1900-1945, when the two World Wars took place. There were three styles of posters that flourished during this period. Beggarstaff was a style that fashioned together pieces of cut paper and glued it to a board. Flat panels of color were used, and sensitive cut edges made it appear scissors drew the work. James Pryde was a famous designer who employed this method. The second style of design was called Plakastil. This design really tried to simplify things to their most essential details rather than crowd it up wit unnecessary complex designs. Lucian Bernhard won a design contest for "Priester" matches. His design emplified minimalist form. Plakastil was all about taking images with complex or deeper meanings, and reducing them to a very simple and obvious message. Sachplakate was the third style. It was similar the German Plakastil, but had more "hyper-realistic" characteristics. Colors and forms were enhanced.
The posters of this era were often concerned with the "war-time effort." In American the posters stressed the need for family. They were much softer looking, more idyllic pictures of children and American life. However, in Germany they were the opposite. Strong iron-clad fists were depicted, and dark images of metal clad helmets.
Ludqig Holwein created some interesting posters for Germany as Hitler's personal graphic designer. He worked for Jugend magazine. He was inspired by Beggarstaff originally.
Art Deco emerged also during this period, it was an extension of Art Nouveau.
The Englishman Edward Kauffer. He created 141 posters for London Underground.
Other designers were Paul Colin who designed close to 2,000 posters, and 800 set designs. The most notable poster that emerged from this period was the American war poster of Uncle Sam. It was designed by James Montgomery Flagg who drew himself into the picture as Uncle Sam. It's bright, bold, and simple. It gets the message across easily and effectively.
I would be more interested in knowing if other coutnries had recruiting posters like England and America. Also, does the Daily Herald still do awesome desingns on their covers like Kauffer had made?

No comments:

Post a Comment