Saturday, April 3, 2010

After Class 03/31/10

Today Mark gave a good presentation about the Art Deco movement. The movement has many of nicknames it is known by including: Style Changel, Style Poinet, Skyscraper Style, Vertical Style, NY style, Art Moderne, and Jazz Style. It was influenced by both the Arts & Crafts movement as well as Art Nouveau. In the designs you can see images of Egyptian, Aztec, Assyrian, and Oriental design motifts. When looking at a building, design, or poster you can tell it is Art Deco if it meets these four requirements.
1. Has Geometric & Linear forms.
2. Employs the "less is more" belief.
3. There is a distortion of reality.
4. Is current- Is "representational of the time period."
And finally the typography of the time period used type as imagery, and not just letters. "Broadway" is most representational of using sans-serif typeface. Art Deco style spread to French, Germany, Switzerland, England.

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